2 Creativity, idea generation and definition – YoPeVa Entrepreneur

The general objective of this course is that participants choose, define and start developing a business idea. Later Courses (3 & 4) will assist in the full deployment of the business idea. This Course 2 also counts on a series of one-to-one project reviews to assist participants with the idea definition process

Course Content

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Unit 1: Creativity and idea generation 5 Topics

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Lesson Content

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1. Introduction to the course and the personal project

2. Creativity: Why is it important?

3. Role of creativity in entrepreneurship

4. Creativity tools and techniques

5. Personal project assignment

Unit 2: The business idea key components 5 Topics

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Lesson Content

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5. Personal project assignment

1. Success in entrepreneurship

2. What is a business Idea?

3. Types of potential business ideas

4. The 4 Basic key components of the business idea

Unit 3: Initial idea validation 6 Topics

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Lesson Content

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1. Importance of validating your business idea

2. Potential clients opinions, needs and wants

3. Gather information about your competitors or similar projects

4. Talk to suppliers, distributors and retailers of competing products.

5. Other sources of information

6. Personal project assignment

About Instructor

YoPeVa

40 Courses